It's not a secret that many deodorants have harmful chemicals in them. I watched my 12 year old daughter smear a well-known big brand deodorant stick under her arms one day. I have for as long as I can remember used non-toxic products around the house but as far as health and beauty products I was failing myself and my family.
I wasn't satisfied with some of the natural deodorants on the market, too hard, too wet, too tea tree'ish. I knew what I wanted in a deodorant – it had to be safe, it had to work and we could use it anywhere on our bodies. We formulated for 12 months, ran focus groups and also involved brave friends and family testers, until we were all happy with the final product.
Owning my own design and marketing company for over 25 years helped with launching a product as well. We've brought several retail packages to market for clients from niche to big scale over the years. We had branding to print to digital marketing experience and we were well equipped to launch a retail product.
UNDERCARRIAGE WAS BORN
We decided to come up with Undercarriage for the simple reason that people want to feel fresh in all "under parts" under the arms, under the breasts and under the belt – and the options we are presented within the marketplace are deodorant sticks, talcs and other products that aren't necessarily the healthiest of options.
This product is for anyone that wants odor protection. It won't prevent you from sweating, but it will minimize your wetness and keep you smelling fresh. Creates a barrier that kills bacteria that causes odor.
Handmade in Canada.